RELEASES FORMÓBILE 2026

ForMóbile 2026 concludes historic edition featuring international expansion and business growth.

The 11th edition of ForMóbile cemented its role as the premier meeting point for Latin America’s furniture industry supply chain, bringing together hundreds of exhibiting brands, thousands of industry professionals, and a robust program focused on innovation, professional development, and business generation.

Over the course of four days, the trade show attracted more than 50,000 visitors and 550 brands, welcoming professionals from 43 countries—a 16% increase in international participation compared to the previous edition. With an exhibition area 14% larger than before, the event reinforced its status as the sector's leading platform, fostering connections among manufacturers, suppliers, specifiers, woodworkers, architects, and buyers.

"We conclude this edition of ForMóbile confident that we have fulfilled our primary objective: connecting the entire furniture supply chain within an environment dedicated to business, networking, knowledge sharing, and innovation. Over these four days, we witnessed domestic and international manufacturers, woodworkers, architects, designers, suppliers, retailers, and buyers strengthening relationships, building partnerships, and identifying new growth opportunities. The high caliber of the audience and the volume of business generated reflect not only the strength of the trade show but also the diversity of solutions, content, and experiences we brought together for this edition," states Tatiano Segalin, Business Manager for ForMóbile.

On the first day, the event highlighted its strategic importance for the internationalization of the Brazilian industry. Business matchmaking sessions organized by ABIMÓVEL, in partnership with ApexBrasil, connected domestic manufacturers with buyers from approximately 20 countries, expanding export opportunities and strengthening the presence of Brazilian furniture in the global market. Another highlight was the *Design + Indústria* exhibition, which showcased pieces developed through collaborations between designers and manufacturers, demonstrating how creativity, technology, and production capabilities can drive the sector's competitiveness.

The second day featured an intensive schedule of content focused on professional development. At the ForMóbile Stage and the Maker Space, experts addressed topics such as artificial intelligence, productivity, entrepreneurship, woodworking shop management, and furniture market trends. A highlight was the partnership with Casoca, which led guided tours for architects and specifiers through selected booths, connecting these professionals with key solutions, product launches, and innovations showcased at the fair.

The third and fourth days underscored the importance of sustainability, management, and design as pillars for the industry's future. Discussions ranged from business management practices for woodworking shops to initiatives focused on the circular economy and waste reduction, such as the Better Stands program. The agenda also emphasized the connection between architecture, design, and industry, featuring talks and debates that demonstrated how creativity, planning, and innovation contribute to adding value to products and boosting the sector's competitiveness.

In other words, the exhibitors

"ForMóbile 2026 exceeded all our expectations. We had a busy stand throughout the event, we expanded connections and recorded a 48% increase in business closures compared to the last edition. We have participated in the fair since 2008 and, once again, we saw a differentiated, highly qualified audience, interested in learning about the solutions and ready to invest. It is an environment that generates real opportunities and transforms businesses in a visible way", says Patrick Barbosa, commercial consultant and sales front line at Usikraft.

For Marcus Rigo, CEO of Rometal, "the fair allows us to strengthen relationships with customers and partners, present our new products to the market and, above all, listen to those at the cutting edge. We believe that innovation happens precisely in this exchange, understanding the sector's needs to develop solutions that really make a difference. This year, we presented more than 40 solutions, including already consolidated products in our portfolio and launches that reinforce Rometal's commitment to innovation, quality and functionality for the furniture market".

"We recorded a 300% growth in sales compared to the last edition, a result that reinforces the importance of being present at ForMóbile for twenty years. The satisfaction is immense. For us, it is an honor to be here and, certainly, we will be at the next one too", concludes José Marcos Neves, commercial and industrial director at Rullitec.

Since its first edition, in 2004, ForMóbile has followed the evolution of the furniture industry and transformed along with the sector. Integrating the Informa Markets portfolio in Brazil since 2010, the fair now adopts the ForMóbile by Informa identity, reinforcing its connection with the company's global network of events and content, expanding its international reach and consolidating the integration between the in-person experience and its digital channels.

The next edition, the 12th ForMóbile, already has a date set and will be held from July 4th to 7th, 2028, at São Paulo Expo, once again bringing together the entire furniture and wood production chain in an environment dedicated to innovation, knowledge and business generation.

To see the official PressKit of ForMóbile 2026, visit: https://encurtador.com.br/awsP

About ForMóbile

ForMóbile has evolved into a comprehensive business platform for the entire furniture and woodworking industry—both domestically and internationally—generating business opportunities and fostering relationships while delivering high-quality content across both digital and physical environments in a synergistic way. It currently maintains a qualified database of over 100,000 industry professionals and operates through various channels, including a digital platform, a website, social media, and an exclusive content and business tool. This tool enables brands to promote themselves, launch products, generate leads, and execute customized initiatives to achieve a better return on investment with greater focus and precision. To learn more, visit www.formobile.com.br

About Informa

Informa connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a continuous relationship and business journey between companies and markets 365 days a year. With a presence in over 30 countries, the company has operated in Latin America for 30 years, annually hosting more than 40 hybrid events in Brazil and Mexico, alongside dozens of digital events, news portals, and digital platforms for networking and business.

Press Office

A4&Holofote Comunicação

Alessandra Barbieri – [email protected] | +55 11 95019-4585

Camila Barbieri – [email protected] | +55 11 99323-0101

Brazilian Design, Business Rounds, and Management Lectures Mark the Third Day of ForMóbile 2026

The third day of the 11th edition of ForMóbile maintained the intense pace of business, networking, and training that has characterized the largest furniture chain fair in Latin America. This Thursday (2), the program's highlights included content focused on Brazilian design, entrepreneurial management, and the appreciation of national identity, bringing together architects, designers, manufacturers, and specifiers in debates that reinforced the strategic role of design in the industry's development.

On the ForMóbile Stage, designer Mariana Prestes, from Stúdio Prestes, led a reflection on the growing international recognition of Brazilian design and the importance of valuing cultural references and national materials in the development of new products.

“When we are at exhibitions abroad, such as the Salone del Mobile in Milan, we see pieces from various countries using Brazilian materials. We have a history of Eurocentric inspiration and tradition, especially when we talk about the Italian heritage. What we have been doing, little by little, is bringing to national projects the history, concepts, and connections of Brazil's different regions, placing our culture at the center. The recognition of this uniqueness is growing, as we saw at the Brazil Pavilion in Milan and the significant presence of Brazilians among this year's iF Design Awards winners. Our essence, our warmth, and our way of designing are unique,” she emphasized.

In the business realm, the third day consolidated the results of the international rounds promoted by ABIMÓVEL and ApexBrasil. The Brazilian Furniture Project, which throughout the fair connected about 60 Brazilian companies with buyers from 20 countries, reinforced its role in exporting national furniture. “More than promoting business, we presented to the international market the productive capacity, design, innovation, and competitiveness of the Brazilian industry, transforming relationships into concrete export opportunities and long-term partnerships,” highlighted Irineu Munhoz, president of ABIMÓVEL.

The organization also brought the Design + Industry Exhibition to the fair, featuring around 40 pieces previously showcased at major international events. For Cândida Cervieri, executive director of ABIMÓVEL, the exhibition reinforces that design goes beyond aesthetics and acts as a tool for innovation, competitiveness, and value generation, highlighting the integration of creativity, industry, technology, sustainability, and strategy for the development of products aligned with global market demands.

“We have reached the third day with confirmation that ForMóbile continues to fulfill its role of connecting the entire furniture chain. We had an extremely diverse program, covering technology, management, internationalization, sustainability, and design, always focusing on generating real opportunities for professionals and companies in the sector. It is this meeting of knowledge, innovation, and business that makes ForMóbile a reference for the Latin American market,” says Tatiano Segalin, Business Manager of the fair.

The ForMóbile 2026 program continues until tomorrow, July 3, with dozens of lectures, demonstrations, practical experiences, and networking opportunities. Check out the agenda:
https://www.formobile.com.br/pt/visitar/atracoes/palco-formobile.html

To view the official ForMóbile 2026 Press Kit, visit:
https://encurtador.com.br/awsP

About ForMóbile
ForMóbile has become a complete business platform for the entire furniture and wood industry, both nationally and internationally, generating business, relationships, and delivering quality content in all environments, digital and physical, in a synergistic way. Currently, it has a qualified database with more than 100,000 contacts of industry professionals and various channels such as a digital platform, website, social media, and an exclusive content and business tool, enabling brands to promote themselves, launch products, generate leads, and carry out personalized actions for better return on investment with more focus and assertiveness. To learn more, visit www.formobile.com.br

About Informa
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, delivering over 40 hybrid events annually in Brazil and Mexico, dozens of digital events, news portals, and digital connection and business platforms.

Press Office

A4&Holofote Comunicação
Alessandra Barbieri – [email protected] | +55 11 95019-4585
Camila Barbieri – [email protected] | +55 11 99323-0101

ForMóbile 2026: 2nd Day Highlights International Business Rounds, Sustainability, and Training in the Furniture Sector

The Brazilian Furniture Project brought importers to Brazil to promote business and strengthen the Brazilian presence in strategic markets.

The 11th edition of ForMóbile, the International Furniture and Wood Industry Fair, running until Friday, July 3, at São Paulo Expo, consolidates its position as the main meeting point for the furniture chain in Latin America. Bringing together more than 550 exhibiting brands, the fair's second day focused on business and its role as a global business platform by hosting a series of international rounds promoted by the Brazilian Furniture Industry Association (ABIMÓVEL), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The initiative is part of the actions of the Brazilian Furniture Sectorial Project and reinforces the internationalization strategy of the Brazilian production chain, connecting national companies with qualified buyers from different markets. The business rounds are conducted in two segments — supplies and furniture — covering both suppliers of the furniture chain and manufacturers of finished furniture.

The ForMóbile 2026 Buyer Project — Suppliers Vertical continues until tomorrow (07/02) with Brazilian industries of components, inputs, hardware, machinery, and solutions for furniture manufacturing in commercial agendas with international importers, connecting buyers from approximately 20 countries in Latin America, North America, Africa, and Europe.

Meanwhile, the second business segment, the ForMóbile 2026 Buyer Project — Furniture Manufacturers Vertical, concluded today, focusing on finished furniture industries, allowing Brazilian brands to also take advantage of the fair environment to present their products and designs directly to foreign buyers.

Through relationship-building actions, commercial promotion, and market intelligence, the agenda reinforces the role of ABIMÓVEL and ApexBrasil in increasing the international visibility of the Brazilian furniture industry. More than just bringing supply and demand closer together, the rounds contribute to positioning Brazil as a competitive partner for markets seeking design, innovation, productive diversity, and industrial capacity.

“By bringing together different profiles of companies and buyers in the same space, this action expands the commercial reach of the fair and highlights the complementarity of the Brazilian furniture chain, from the supplier base to the final product industry. In addition to stimulating new export opportunities, it positions Brazil as a competitive, diverse, and strategic hub for the global furniture sector,” highlights Tatiano Segalin, Business Manager of ForMóbile.

According to Ari Lorandi, director of Móveis de Valor, one of the leading magazines in the furniture segment, this year's fair reflects a significant change in commercial relations between manufacturers, carpenters, and product delivery: “Today, in such a competitive market, it is of utmost importance to understand how to incorporate available technologies and add value to your product. Not to produce more, but to produce better. That is what the consumer expects, and it is from this convergence provided by ForMóbile that the segment evolves,” he concludes.

From Milan to ForMóbile

Visitors to ForMóbile can also check out the Design + Industry Exhibition on the mezzanine of São Paulo Expo. The exhibition arrives at the event after being showcased at major international venues such as Salone del Mobile.Milano, ICFF in New York, and Brasília Design Week. Featuring pieces created by about 20 industries and 22 designers participating in the Design + Industry Project, a partnership between ABIMÓVEL and ApexBrasil, the exhibition highlights how collaboration between design and industry drives innovation, adds value to products, and strengthens the competitiveness of Brazilian companies in national and international markets.

Better Stands

Another highlight is the global Better Stands program by Informa, which evaluated all pavilion stands with the goal of reducing waste generation, encouraging the use of reusable structures instead of disposable stands, which account for more than 70% of waste generated during event dismantling. In addition to environmental benefits, the initiative provides cost reduction, greater safety, and efficiency in assembly and disassembly, as well as strengthening the image of exhibitors. In this edition, 97% of the stands met some level of the program, surpassing the 95% recorded in 2024.

Free Management Course for Carpenters

During a lecture at the Maker Space of ForMóbile 2026, carpenters and co-founders of Empreenda Marcenaria, Paula Dutra and Letícia Saba, emphasized that the lack of business management is one of the main factors leading carpentry businesses to close prematurely. The experts reinforced the importance of entrepreneurial education so that professionals understand their costs, production capacity, and pricing, avoiding competing solely on price and compromising business profitability. Through practical examples, they showed that different production structures require distinct strategies and argued that there is no single business model, but rather the need for knowledge so that each carpenter can make more sustainable and profitable decisions.

The ForMóbile 2026 program continues until July 3, with dozens of lectures, demonstrations, practical experiences, and networking opportunities. Check out tomorrow's (2) agenda and don’t miss any content:
https://www.formobile.com.br/pt/visitar/atracoes/palco-formobile.html

To view the official ForMóbile 2026 Press Kit, visit:
https://encurtador.com.br/awsP

About ForMóbile
ForMóbile has become a complete business platform for the entire furniture and wood industry, both nationally and internationally, generating business, relationships, and delivering quality content in all environments, digital and physical, in a synergistic way. Currently, it has a qualified database with more than 100,000 contacts of industry professionals and various channels such as a digital platform, website, social media, and an exclusive content and business tool, enabling brands to promote themselves, launch products, generate leads, and carry out personalized actions for better return on investment with more focus and assertiveness. To learn more, visit www.formobile.com.br

About Informa
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, delivering over 40 hybrid events annually in Brazil and Mexico, dozens of digital events, news portals, and digital connection and business platforms.

Press Office

A4&Holofote Comunicação
Alessandra Barbieri – [email protected] | +55 11 95019-4585
Camila Barbieri – [email protected] | +55 11 99323-0101

ForMóbile opens its 2026 edition with a focus on innovation, business, and transformation of the furniture industry

The 11th edition of ForMóbile, the International Furniture and Wood Industry Fair, began this Tuesday (June 30) at São Paulo Expo, once again consolidating its role as the main meeting point for the furniture supply chain in Latin America. Bringing together more than 550 exhibiting brands, the fair opened its doors with intense activity from professionals across the furniture industry chain, including manufacturers, carpenters, specifying architects, suppliers, and resellers seeking launches, trends, knowledge, and new business opportunities.

Among the most prominent topics on the first day was the transformation of the furniture industry driven by artificial intelligence and the concepts of Industry 5.0. This theme permeated various lectures in the program, reinforcing the integration of human labor, advanced automation, and AI as pillars of the next stage of industrial evolution. Unlike Industry 4.0, which focuses on technology and task replacement, this new model places people, sustainability, and resilience at the center of the production process.

According to Vanessa Sebenelo from VS Marketing, a speaker at the ForMóbile Stage who discussed how artificial intelligence is redefining the game between the market and the buyer, “AI is connected to a key point: knowing how to use it to your advantage within a specific problem in your business. It’s about not being afraid to learn how to make it work for you so that your brand outpaces others in speed and quality,” she said.

Anderson Rios from Marc ERP reiterated the challenges and opportunities in the segment during the following lecture, positioning Industry 5.0 as a milestone of transformation for the furniture sector: “For years, we believed that the great transformation would come from machines, computing, and now artificial intelligence. The truth is that the real change lies in our behavior towards it.”

The stage also brought together experts to discuss topics such as project efficiency, customization, entrepreneurship, and market trends for the furniture industry. Highlights included the lecture “What separates the project that goes to construction from the one that becomes rework,” sponsored by Lechler and presented by Matheus Melo, CEO and founder of Casoca; “Practical solutions for customized projects,” with influencer Taimara Engel; “From Initial Order to National Scale,” with the duo Ana Boaventura and Bernardo Costa from the channel Meu Marido Marceneiro; and “The Brazilian furniture market: transformations shaping the future of the industry and carpentry,” presented by Marcelo Prado from IEMI – Market Intelligence. The day’s content schedule was concluded by Paula Dutra from Empreenda Marcenaria, who spoke about “The business model you choose defines the profit you make.”

Meanwhile, the Maker Space saw significant public participation in a dynamic and interactive program. Activities included carpenter battles, woodturning demonstrations, content on business management, and initiatives focused on therapeutic carpentry, bringing together professionals of different experience levels through practical activities and live demonstrations.

The program also featured the 6th edition of #ForMóbileNoSofá, also sponsored by Lechler, which kicked off this edition’s series of conversations. The discussion was led by Matheus Melo and brought reflections on planning, execution, and efficiency in furniture production.

“The first day confirmed what we expected from this edition: an extremely qualified environment, with visitors seeking knowledge, technology, relationships, and business, with ForMóbile being the main link between the parties,” highlights Tatiano Segalin, Business Manager of ForMóbile.

The ForMóbile 2026 program continues until July 3 with dozens of lectures, demonstrations, practical experiences, and networking opportunities. Check out the July 1 agenda and don’t miss any content: https://www.formobile.com.br/pt/visitar/atracoes/palco-formobile.html

About ForMóbile

ForMóbile has become a complete business platform for the entire furniture and wood industry, both nationally and internationally, generating business, relationships, and delivering quality content in all environments, digital and physical, in a synergistic way. Currently, it has a qualified database with over 100,000 contacts of industry professionals and various channels, such as a digital platform, website, social media, and an exclusive content and business tool that allows brands to be promoted, products to be launched, leads to be generated, and personalized actions to be carried out for better return on investment, with more focus and assertiveness. To learn more, visit www.formobile.com.br.

About Informa

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, delivering over 40 hybrid events annually in Brazil and Mexico, dozens of digital events, news portals, and digital connection and business platforms.

Press Office

A4&Holofote Comunicação
Alessandra Barbieri – [email protected] | +55 11 95019-4585
Camila Barbieri – [email protected] | +55 11 99323-0101

Business, Innovation, and Trends: ForMóbile 2026 Returns to São Paulo Next Week

The countdown has entered the final stretch. Just one week remains until the opening of the 11th edition of ForMóbile, Latin America's leading supplier fair for the furniture industry, taking place from June 30 to July 3 at São Paulo Expo, bringing together professionals from across the entire production chain in search of innovation, business, networking, and professional development.

With hundreds of exhibiting brands and visitors from different segments, from carpentry to large-scale industry, including architects, designers, manufacturers, specifiers, and retailers, the 2026 edition arrives even more robust, consolidating itself as the sector's main meeting point on the continent.
 

Content Hub and Strategic Connection

Among this year's highlights is the strengthening of the content program, which transforms ForMóbile into a true knowledge hub. The ForMóbile Stage will host prominent names from architecture, design, industry, and retail to debate trends, consumer behavior, innovation, management, technology, and the sector's paths in the coming years. Among the confirmed participants are representatives from CASACOR, executives from Florense, architect and influencer Tainara Engel, as well as specialists invited to discuss strategic topics for the entire production chain.

The fair also expands its connection with architects and designers by reinforcing the importance of integration between specification and execution. The proposal is to encourage closer ties between architects and carpenters, showing how the correct choice of materials, hardware, technologies, and production processes directly impacts project quality, delivery times, and final costs.
 

Practical Experience and Business Rounds

For those seeking applied innovation, the market's leading brands will present solutions ranging from industrial automation to high-performance technologies for workshops. Additionally, the fair will feature attractions:

• Maker Space: Will offer practical experiences, live demonstrations, and content focused on the daily life of modern carpentry.

• Design + Industry Exhibition: In partnership with ApexBrasil and ABIMÓVEL (through the Brazilian Furniture program), the exhibition will showcase national design, in addition to hosting international business rounds with foreign buyers.

"With just one week until the fair begins, our expectation is to welcome professionals from all regions of Brazil and abroad. ForMóbile is the environment where industry transformations happen first," highlights Tatiano Segalin, Business Manager of the event.
 

Register Now | General Public

The fair is free for industry professionals, subject to prior registration on the event's official website. For more information, visit: https://www.formobile.com.br/pt/credenciamento.html
 

Register Now | Press and Influencers

The fair is free for press coverage and influencers, subject to prior registration on the Informa Markets official website. For more information, visit: https://tinyurl.com/imprensaformobile

*São Paulo Expo has its own parking, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Plaza Sul Shopping with free shuttle service to the event.
 

Service

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair Date: June 30 to July 3, 2026 Hours: 10 AM to 7 PM Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900
 

About ForMóbile

ForMóbile is the leading furniture sector fair in Latin America, bringing together the most complete solutions for the furniture and carpentry industry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, presenting innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional development, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br.
 

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals, and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br.
 

Press Information:

A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri | [email protected] | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

From Milan to ForMóbile 2026: Exhibition Highlights the Strength of Brazilian Design in the Furniture Industry

After passing through Milan, New York, and Brasília, the Design + Industry show arrives at the fair as one of the program's attractions, bringing together companies, designers, and international solutions.

With only 15 days until ForMóbile 2026, the news keeps coming. Among this year's program highlights, the public will also be able to see the Design + Industry Exhibition, an attraction that arrives at the event after touring some of the world's most important design stages, such as Salone del Mobile.Milano, ICFF – International Contemporary Furniture Fair in New York, and Brasília Design Week.

Installed on the Mezzanine of São Paulo Expo, the exhibition is part of the official agenda of Latin America's largest supplier fair for the furniture industry and reinforces ForMóbile's role as an environment for connection between creativity, industry, business, and markets. With the theme "Connections," the exhibition brings together pieces developed by approximately 20 industries and 22 designers and design studios participating in the Design + Industry Project, carried out by ABIMÓVEL in partnership with ApexBrasil, through the Brazilian Furniture Sector Project.

By hosting the exhibition, ForMóbile expands its value proposition by offering visitors an experience that goes beyond industrial solutions and business generation. The exhibition demonstrates how design can act as a strategic tool to drive innovation, add value to products, and strengthen the competitiveness of Brazilian companies in national and international markets.

The exhibited pieces translate the result of a collaborative journey that brings together manufacturers, designers, and creative studios, transforming knowledge, creative repertoire, and production capacity into products aligned with contemporary market demands. The project demonstrates, in practice, how the integration between design and industry can accelerate the development of new collections, stimulate innovation, and create competitive advantages for Brazilian brands.

By bringing together in the same space companies, designers, architects, specifiers, retailers, and international buyers, ForMóbile creates the ideal environment to enhance these connections and expand the visibility of products that represent the creativity, identity, and production capacity of Brazilian furniture. "The exhibition reinforces one of the main messages of this edition of the fair: the best opportunities for the sector arise when knowledge, innovation, and market meet," reiterates Tatiano Segalin, Business Manager of the fair.
 

Register Now | General Public

The fair is free for industry professionals, subject to prior registration on the event's official website. For more information, visit: https://www.formobile.com.br/pt/credenciamento.html
 

Register Now | Press and Influencers

The fair is free for press coverage and influencers, subject to prior registration on the Informa Markets official website. For more information, visit: https://tinyurl.com/imprensaformobile

*São Paulo Expo has its own parking, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Plaza Sul Shopping with free shuttle service to the event.
 

Service

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair Date: June 30 to July 3, 2026 Hours: 10 AM to 7 PM Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900
 

About ForMóbile

ForMóbile is the leading furniture sector fair in Latin America, bringing together the most complete solutions for the furniture and carpentry industry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, presenting innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional development, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br
 

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals, and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br
 

Press Information:

A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri | [email protected] | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

11th ForMóbile connects Brazilian companies to buyers from nearly 20 countries in ABIMÓVEL and ApexBrasil initiative

Brazilian Furniture Project brings importers to Brazil to promote business with national manufacturers and suppliers, strengthening the presence of the Brazilian furniture sector in strategic markets

ForMóbile 2026, Latin America's leading furniture and woodworking industry trade show, expands its role as a global business platform by hosting a series of international business rounds promoted by the Brazilian Furniture Industry Association (ABIMÓVEL), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The initiative is part of the Brazilian Furniture Sector Project actions and reinforces the internationalization strategy of the Brazilian production chain, bringing national companies closer to qualified buyers from different markets. The business rounds will be held on two fronts — supplies and furniture — covering both suppliers in the furniture chain and manufacturers of finished furniture.

Promoted through the Buyer Project, the agendas take place between June 30 and July 2, at São Paulo Expo, during the trade show (which runs until July 3). In total, approximately 60 Brazilian companies participate in the actions, connecting with buyers from approximately 20 countries in Latin America, North America, Africa, and Europe.
 

Buyer Project for the entire furniture chain

The ForMóbile 2026 Buyer Project — Suppliers Vertical (July 1 and 2) will bring together Brazilian industries of components, inputs, hardware, machinery, and solutions for furniture manufacturing in commercial meetings with international importers.

The second business front, the ForMóbile 2026 Buyer Project – Furniture Manufacturers Vertical (June 30 and July 1), is aimed at finished furniture industries, allowing Brazilian brands to also take advantage of the trade show environment to present their products and designs directly to foreign buyers.

By bringing together different profiles of companies and buyers in the same space, the action expands the commercial reach of the trade show and highlights the complementarity of the Brazilian furniture chain — from the supplier base to the final product industry. In addition to stimulating new export opportunities, the Buyer Project strengthens Brazil's perception as a competitive, diverse, and strategic hub for the global furniture sector.

"The Brazilian furniture industry has scale, production quality, material diversity, and adaptability to serve different international markets. By bringing foreign buyers into a strategic trade show like ForMóbile, we bring these markets closer to Brazilian industrial reality and create a favorable environment for business, relationships, and building long-term partnerships," says Irineu Munhoz, president of ABIMÓVEL.

The business rounds represent an important differentiator of the 2026 edition of ForMóbile. The trade show significantly expands its international agenda, incorporating new actions aimed at connecting Brazilian companies and foreign buyers, strengthening its positioning as a stage for generating global business.

"Internationalization is one of the pillars for the sustainable development of the Brazilian furniture industry. The partnership between ForMóbile, ABIMÓVEL, and ApexBrasil strengthens the trade show's role as an internationalization platform for the sector. By bringing together international buyers and national companies in the same environment, we create concrete opportunities to expand exports, generate new business, and strengthen the competitiveness of Brazilian industry," highlights Tatiano Segalin, Business Manager of ForMóbile.

More than generating business during the trade show, the rounds strengthen the international insertion of the Brazilian furniture industry and contribute to building lasting commercial relationships between national companies and buyers from strategic markets.
 

Register now | General Public

The trade show is free for industry professionals, subject to prior registration on the event's official website. For more information, visit: https://www.formobile.com.br/pt/credenciamento.html
 

Register now | Press and Influencers

The trade show is free for press coverage and influencers, subject to prior registration on the Informa Markets official website. For more information, visit: https://tinyurl.com/imprensaformobile

*São Paulo Expo has its own parking, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Plaza Sul Shopping with free shuttle service to the event.
 

Service

ForMóbile 2026 – 11th International Furniture and Wood Industry Trade Show Date: June 30 to July 3, 2026 Hours: 10 am to 7 pm Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900
 

About ForMóbile

ForMóbile is Latin America's leading furniture sector trade show, bringing together the most complete solutions for the furniture and carpentry industry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional development, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br
 

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals, and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br
 

Press information:

A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri | [email protected] | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

Hardware Segment Grows in Brazil and Gains Strategic Showcase at ForMóbile 2026

The hardware and tools supply chain is experiencing a moment of expansion and diversification in Brazil, driven by the advancement of custom carpentry, the modernization of the furniture industry, and the growing demand for solutions that combine performance, ergonomics, and sophistication in projects.

In line with this scenario, the next edition of ForMóbile 2026, taking place from June 30 to July 3 at São Paulo Expo, reinforces its diversity by bringing together major brands of hardware, accessories, and tools focused on furniture production, establishing itself as the main meeting point for business, innovation, and technical updates in the sector in Latin America.

"Today, the furniture industry demands much more than technical performance. There is a growing search for intelligent, versatile solutions aligned with contemporary consumer behavior, which includes personalization, comfort, ergonomics, and productive efficiency. The presence of major brands in the sector at ForMóbile shows precisely how the fair follows the evolution of this market," says Tatiano Segalin, Business Manager of the event.

According to a survey conducted by Sebrae, the retail hardware and tools segment totals, in 2026, more than 78,000 active establishments in the country, with emphasis on states such as São Paulo, Minas Gerais, Rio Grande do Sul, Goiás, and Paraná. The study also reveals a market strongly supported by micro and small businesses, responsible for more than 88% of formal jobs in the sector.

Another indicator that reinforces the heating of the segment is the business creation rate recorded in 2025, at 52.4%, reflecting a market in expansion and constant renewal.

In this context, the main brands with hardware solutions will be present at the fair, presenting solutions focused on functionality, technical precision, industrial productivity, and aesthetic enhancement of environments.

The launches follow a growing demand for more discreet hardware, intelligent opening systems, better use of space, and solutions that contribute both to the user experience and to the productive efficiency of carpentry shops and industries.

The presence of these companies reinforces not only the economic relevance of the segment but also the breadth of niches covered by ForMóbile, which connects from large industries to carpentry shops, architects, specifiers, and independent professionals.

More than a product showcase, ForMóbile 2026 highlights the strategic role of hardware and tools in the furniture supply chain, directly impacting the quality, durability, and differentiation of projects.

By bringing together brands of different specialties and sizes, the fair expands connections between industry, retail, carpentry, and specification, strengthening an increasingly technical, competitive, and innovation-oriented market.
 

Register Now | General
The fair is free for industry professionals, subject to prior registration on the event's official website. For more information, visit: https://www.formobile.com.br/pt/credenciamento.html
 

Register Now | Press and Influencers
The fair is free for press coverage and influencers, subject to prior registration on the Informa Markets official website. For more information, visit: https://tinyurl.com/imprensaformobile

*São Paulo Expo has parking, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Plaza Sul Shopping (as an alternative parking option, with free shuttle to the event).
 

Service

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair Date: June 30 to July 3, 2026 Hours: 10 am to 7 pm Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900
 

About ForMóbile

ForMóbile is the leading furniture sector fair in Latin America, bringing together the most complete solutions for the furniture and carpentry industry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, presenting innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br
 

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals, and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br
 

Press Information:

A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri | [email protected] | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

One Month to Go: Check Out Three Reasons Not to Miss the 11th Edition of ForMóbile 2026

Event brings together solutions and innovations that increase productivity, reduce costs, and transform businesses through knowledge, integration, and networking

The countdown has begun for the 11th edition of ForMóbile, Latin America's leading furniture industry fair. The event takes place from June 30 to July 3 at São Paulo Expo and will bring together the biggest names in the industry to present launches, technologies, and trends that impact the entire furniture and wood chain. There will be more than 550 exhibiting brands distributed across an area of 60,000 m², with the expectation of receiving more than 50,000 visitors.

With a 15% expansion in exhibition area at this year's event, high exhibitor renewal, and new solutions for professional audiences, the fair consolidates its strategic role as a meeting point for those who transform projects into furniture and businesses into growth.

According to Tatiano Segallin, Business Manager of ForMóbile, "ForMóbile has become an environment for business generation, professional development, and connection between the different links in the production chain."
 

Check out three reasons to visit ForMóbile 2026:

1. Strategic Content to Increase Competitiveness

Palco ForMóbile (ForMóbile Stage)

The ForMóbile Stage expands its programming with lectures and panels focused on the real challenges of the sector: efficient management, talent retention, digital transformation, Industry 4.0, and new technologies applied to furniture production and development.

Check out some of the confirmed themes and specialists: • Anderson Rios: Carpentry Management through Artificial Intelligence; • Rita de Cássia (Marcenaria 360): Good People Are Not Lost - How to attract, develop, and retain professionals in carpentry; • Ana Boaventura and Bernardo Costa (Meu Marido Marceneiro): From First Order to National Scale - Strategy, growth, and consolidation of a furniture e-commerce in the Brazilian market;

2. Practical Experience and Live Demonstrations

Espaço Maker (Maker Space)

Curated by Stopa Lab and Lumberjills, the Maker Space expands practical demonstrations and activations focused on maker culture and production processes, bringing theory and real application closer together.

The initiative reinforces ForMóbile's commitment to technical training and experimentation, fundamental for the evolution of carpentry and contemporary design.

According to Leticia Saba from Stopa Lab, "the space is always a highly anticipated attraction at the fair because many professionals who today have large carpentry companies started small, making furniture and other objects with their own hands. The Maker Space is a meeting point, a place to follow the live work of those who really do it and whom we only see on social media. And, of course, also to hear lectures from big names in carpentry."

3. Networking and Access to the Sector's Main Solutions

Espaço Madeira (Wood Space)

In its fourth edition, the Wood Space, held in partnership with Revista Referência Industrial, brings together companies that represent the most advanced technologies, tools, finishes, and solutions for solid wood.

Already confirmed are Arminius, Arte Diamante, Bonardi Compensados, Borroz, CCB Coatings, Fagus-Grecon, IOT, Kanefusa, Plantag, Referência Industrial, and Teak Brazil, strengthening the space as a qualified showcase for innovation and business generation in the segment.
 

Register Now | General Public

The fair is free for industry professionals, subject to prior registration on the event's official website. For more information, visit: https://www.formobile.com.br/pt/credenciamento.html
 

Register Now | Press and Influencers

The fair is free for press coverage and influencers, subject to prior registration on the official Informa Markets website. For more information, visit: https://tinyurl.com/imprensaformobile

*São Paulo Expo has its own parking, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Plaza Sul Shopping with free shuttle service to the event.
 

Service

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair Date: June 30 to July 3, 2026 Hours: 10 AM to 7 PM Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900

About ForMóbile

ForMóbile is the leading furniture sector fair in Latin America, bringing together the most complete solutions for the furniture industry and carpentry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, presenting innovations in machines, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional development, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals, and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br

Press Information:

A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri | [email protected] | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

11th ForMóbile Expands Focus on Architects and Bets on Integration with Carpentry to Drive More Efficient Projects

From June 30 to July 3, the fair reinforces technical experience, specialized content, and connection between specification, industry, and execution

Contemporary architecture increasingly demands alignment between concept, execution, and technical feasibility. In a scenario where materials, hardware, finishes, and technologies evolve rapidly, ForMóbile 2026 reinforces its positioning as one of the main meeting points between architecture, interior design, carpentry, and the furniture industry in Latin America.

More than a business fair, this year's edition focuses on practical experience and technical content as tools to help architects and specifiers make more assertive decisions, reducing rework, optimizing costs, and expanding professional repertoire.

"Today's architect needs to specify with technical intelligence, understanding not only aesthetics but also performance, application, and execution. ForMóbile brings these universes together and creates an environment where architecture, industry, and carpentry dialogue in a much more strategic way," says Tatiano Segalin, Business Manager of the fair.

One of the reinforced movements in this edition is the integration between architects and carpenters from the beginning of the project. The so-called "essential duo" takes center stage by encouraging professionals to visit the event accompanied by their partner carpenters, aligning aesthetic concept, productive feasibility, choice of hardware, machinery, and technical solutions capable of ensuring greater efficiency in execution.

The fair's proposal is precisely to reduce the distance between creative conception and executed delivery. Throughout the four days of the event, architects will be able to see, touch, compare, and understand in practice the performance of materials, surfaces, hardware, and technologies that directly impact deadlines, costs, and final quality of projects.
 

Content and Experiences for Specifiers

In addition to the exhibition area, the ForMóbile Stage will feature programming focused on professional development, bringing together relevant names from architecture, design, and the furniture industry. Among the confirmed highlights are representatives from CASACOR, such as Darlan Firmato, executives from Florense, such as Felipe Luís Corradi, and architect and influencer Tainara Engel.

The programming reinforces the fair's role as a content and trends hub for professionals seeking to keep up with the transformations of contemporary living and technical specification.

Another highlight will be the "No Sofá" project, which will promote daily talks from Tuesday to Thursday about behavior, market, creativity, and trends related to the living universe.

The architects' experience within the fair also gains reinforcement with the Guided Tour by Casoca, a reference platform in architecture and interior design in the country. The initiative will connect visitors to brands, strategic suppliers, and selected launches through specialized curation, facilitating the discovery of solutions, materials, and trends in a more objective and personalized way.

Also part of the programming is the Maker Space, curated by Stopa Lab and featuring influencers Lumberjills, bringing live presentations from content creators and YouTubers from the furniture and carpentry sector. The fair will also feature the Wood Space, held in partnership with Revista Referência Industrial, bringing together exhibitors specialized in solid wood and related products; a strategic segment for professionals linked to design, carpentry, and the furniture industry.

With growing focus on innovation, experience, and integration between industry and specification, ForMóbile 2026 reinforces its role as a strategic platform for those who design, produce, and transform contemporary living.
 

Register Now | General Public

The fair is free for industry professionals, subject to prior registration on the event's official website. For more information, visit: https://www.formobile.com.br/pt/credenciamento.html
 

Register Now | Press and Influencers

The fair is free for press coverage and influencers, subject to prior registration on the official Informa Markets website. For more information, visit: https://tinyurl.com/imprensaformobile

*São Paulo Expo has its own parking, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Plaza Sul Shopping with free shuttle service to the event.
 

Service

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair Date: June 30 to July 3, 2026 Hours: 10 AM to 7 PM Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900
 

About ForMóbile

ForMóbile is the leading furniture sector fair in Latin America, bringing together the most complete solutions for the furniture industry and carpentry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, presenting innovations in machines, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional development, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br
 

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals, and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br
 

Press Information:

A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri | [email protected] | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

ForMóbile 2026 brings Milan trends to Brazil with focus on sustainability and sensory design

Consolidating itself as the main link between global innovations and the national market, ForMóbile 2026 presents the guidelines that will guide the furniture sector in the coming years. In 2026, Salone del Mobile Milano 2026 presented its 64th edition, which brought together more than 316,300 visitors from 167 countries, a growth of 4.7% compared to the previous year. With 1,900 exhibiting brands and a predominantly B2B audience (68%), the Italian event reaffirmed the strength of the industry on a global scale.

According to data from ABIMÓVEL – Brazilian Association of Furniture Industries – partner of ForMóbile, Brazil appeared as the 4th country with the largest presence of qualified operators at Salone 2026. This significant participation proves that the Brazilian market not only follows the European circuit but seeks to occupy strategic spaces where reputation and business meet.

Cândida Cervieri, executive director of ABIMÓVEL, a partner entity of ForMóbile, evaluates that Brazilian participation was extremely positive, both from an institutional and strategic point of view. "In Milan we see one of the main references for understanding trends, materials and new strategies. What is presented there directly influences the development of collections and market decisions," she says. She also highlights the competitiveness of the national industry: "Brazilian companies demonstrate quality and alignment with the main global discussions in the sector."

From Milan to ForMóbile 2026

Titled "A Matter of Salone," the fair focused on raw materials as a central point. Attention shifted from the product to the origin, texture and narrative of each piece. This movement now arrives at ForMóbile 2026, which takes place between June 30 and July 3, at São Paulo Expo, adapting the international concept to the needs of Brazilian carpentry and architecture.

In Brazil, these trends are reflected in products that favor the integration of environments and materiality. The ForMóbile audience will see up close how the national industry interprets the use of light woods, weaves and tactile surfaces, transforming furniture into an extension of architecture.

Another crucial point is that sustainability and traceability cease to be differentiators to occupy the center of strategies. "The origin of wood and the circular economy are connected to the perception of value. For Brazil, with our diversity of materials, this represents an important opportunity," explains Cândida.

Technology and Visitor Experience

Unlike European contemplation, ForMóbile delivers practical applicability. Among the highlights of the Brazilian edition are natural fabric combinations, sensory design with organic shapes and integrated technology that combines functionality and innovation. The event will function as a technical update platform, where professionals can access processes that reduce waste and increase productivity.

"ForMóbile has, in Brazil, the function of being the safe harbor for these innovations for the entire production chain. When we see raw materials as a central point in Milan, we reaffirm ForMóbile's commitment to offering an environment where industry and design connect to build a stronger and more sustainable segment," says Tatiano Segalin, Business Manager of the event.

Service

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair Date: June 30 to July 3, 2026 Hours: 10 am to 7 pm Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900

Registration | Press and Influencers

The fair is free for press coverage and influencers, subject to prior registration on the official Informa Markets website. Access: tinyurl.com/imprensaformobile

Registration | General Public

The fair is free for industry professionals, subject to prior registration on the event's official website. Access: www.formobile.com.br/pt/credenciamento.html

*São Paulo Expo has parking and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport and Plaza Sul Shopping (as alternative parking, with free shuttle to the event).

About ForMóbile

ForMóbile is the main fair in the furniture sector in Latin America, bringing together the most complete solutions for the furniture and carpentry industry. The event connects manufacturers, distributors, architects, designers, carpenters and industry professionals, presenting innovations in machines, tools, hardware, raw materials, accessories and technologies for furniture production.

Recognized as a strategic platform for launches, business generation and professional development, ForMóbile promotes qualified networking, technical content and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade shows, hybrid events and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br

Press Information:

A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri | [email protected] | 11 95019-4585

Camila Barbieri | [email protected] | 11 99323-0101

ForMóbile 2026 highlights Industry 4.0 advancement with automation and high-performance solutions for carpentry and furniture industry

The advancement of automation and Industry 4.0 is no longer a trend, but a direct response to the demands for productivity, customization and competitiveness in the furniture chain and should be one of the main highlights at ForMóbile 2026, taking place from June 30 to July 3 at São Paulo Expo.

In a global expansion scenario, the woodworking machinery market moves US$ 4.1 billion in 2026 and is expected to reach US$ 5.82 billion by 2035, with an average annual growth (CAGR) of 3.9%, according to Business Research Insights. This advancement reflects a structural change in the sector, driven by the need to produce with more precision, less waste and greater integration between stages.

"ForMóbile closely follows this transformation and positions itself as an essential platform for the evolution of Brazilian industry. Automation and digitalization are no longer differentiators, but paths to ensure competitiveness, especially in a scenario of pressured margins and demand for customization. The fair connects technology, knowledge and business, supporting from small carpentry shops to large industries in this modernization process," says Tatiano Segalin, Business Manager of the event.

In this context, the adoption of technologies such as CNC, robotics and intelligent systems advances as a response to historical challenges in the sector, such as the shortage of qualified labor, the need for production standardization and the search for energy efficiency. For carpentry shops and industries, this translates into concrete gains: reduction of operational costs, greater production predictability and capacity to meet increasingly customized projects.

Among the exhibitors, the solutions presented reinforce this technological shift. STI Máquinas focuses on the integration between automation and performance, with a consultative approach aimed at process optimization. "Productivity is not just producing more, it's producing better, with intelligence and consistency. Being at ForMóbile is an opportunity to show this live: technology applied to generate real results in the industry's daily operations," comments Julio Catalano, brand owner.

Biesse highlights systems that simulate the operation of a connected factory, focusing on precision and traceability. Among the highlights are edge banding solutions with numerical control and five-axis equipment for more complex operations, integrated with barcode reading systems that allow monitoring of production stages. "Our booth will present technologies developed to increase efficiency and production quality, simulating a small factory with total process control," explains Federico Giunta, Director of Lines for Latin America.

Reinforcing this movement, Giben brings complete automation solutions to the event, with integration between different production stages, such as sectioning, drilling and nesting. "Our goal is to show, in practice, how technology can make production more efficient, scalable and competitive, delivering more results with fewer resources. Participation in the fair is strategic at a time of strong demand for industrial modernization," according to Ari Valarini, brand spokesperson.

By bringing together these solutions and promoting direct contact with new technologies, ForMóbile 2026 reinforces its role as a strategic platform for the modernization of the furniture industry, connecting innovation, productivity and competitiveness throughout the chain.
 

Service Information

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair
Date: June 30 to July 3, 2026
Hours: 10 AM to 7 PM
Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900
 

Registration | Press and Influencers

The fair is free for press coverage and influencers, subject to prior registration on the official Informa Markets website. Access: tinyurl.com/imprensaformobile
 

Registration | General Public

The fair is free for industry professionals, subject to prior registration on the official event website. Access: www.formobile.com.br/pt/credenciamento.html

*São Paulo Expo has parking and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport and Shopping Plaza Sul (as alternative parking, with free shuttle to the event).
 

About ForMóbile

ForMóbile is the leading furniture sector fair in Latin America, bringing together the most complete solutions for the furniture and carpentry industry. The event connects manufacturers, distributors, architects, designers, carpenters and industry professionals, presenting innovations in machines, tools, hardware, raw materials, accessories and technologies for furniture production.

Recognized as a strategic platform for launches, business generation and professional development, ForMóbile promotes qualified networking, technical content and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br
 

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br
 

Press Information:

A4&Holofote Comunicação | 11 3897-4122
Alessandra Barbieri | [email protected]  | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

ForMóbile 2026 highlights fabrics and mattresses as drivers of design, comfort and innovation in the furniture industry

The appreciation of comfort and well-being as central attributes of contemporary living is set to guide the next edition of ForMóbile 2026, taking place from June 30 to July 3 at São Paulo Expo. Driven by changes in consumer behavior, which has begun to prioritize quality of life, sensoriality and experiences in the domestic environment, the textile sector has been gaining strategic prominence in the furniture industry.

According to data from ABIT, there is a consistent movement of innovation and value addition in the segment, with growing focus on functionality, sustainability and performance. Data from ABICOL indicates the expansion of the mattress market, driven by the search for health, ergonomics and sleep quality.

In this scenario, fabrics and solutions for upholstery and mattresses are no longer just technical components and now play a determining role in the perception of product value, influencing aesthetics, thermal comfort and user experience. This movement reinforces the connection between industry, design and consumer behavior, expanding the role of these materials in the production chain. The fair thus broadens its scope by giving visibility to this rising segment, connecting industry, retail and specifiers around a common agenda of innovation and well-being.

"ForMóbile reflects the transformations of the industry and broadens the perspective on segments that today are determining factors in building product value. The advancement of solutions focused on comfort and user experience demonstrates a consistent movement of sector evolution, with direct impact on the competitiveness of Brazilian industry," says Tatiano Segalin, Business Manager of the event.

Among the exhibitors, this direction materializes in portfolios increasingly oriented toward performance and sensory experience. Corttex, for example, presents solutions that combine design, functionality and durability, highlighting the Velure Collection, which translates trends of comfort and sophistication through textures and color palettes aligned with contemporary living. "This is a fundamental space for exchange, connection and value generation. Being present at the fair allows us not only to present our launches, but also to listen to the market, understand its movements and actively contribute to the sector's evolution," says Rose Cervelati, National Sales Manager.

Along the same lines, Conexão Malhas reinforces the strategic role of fabric in the mattress industry, with solutions that integrate technology, comfort and differentiation. Attentive to consumption transformations and connected to international references, the company invests in a model that combines product and service, accompanying the entire customer journey. "We always tell our partners: Conexão Malhas is, first and foremost, a service company that, as a consequence, delivers products. From trend research to after-sales, each stage is conducted with a single purpose: to offer an excellent customer service experience," highlights Luiz Lago, General Director.

J. Serrano expands this perspective by integrating technological innovation and sustainability in its collections. In the upholstery segment, the company invests in fabrics with soft touch and refined aesthetics, focusing on knits with thermal comfort technologies and yarns with cooling properties, directly responding to the demand for well-being. Environmental commitment also gains strength, with cleaner production processes, including dyeing without water use and zero waste policies.

By bringing together these solutions and broadening the focus on comfort, design and well-being, ForMóbile 2026 reinforces its role as a strategic platform to follow the transformations of contemporary living and the furniture industry.

Service Information

ForMóbile 2026 – 11th International Furniture and Wood Industry Fair
Date: June 30 to July 3, 2026
Hours: 10 AM to 7 PM
Location: São Paulo Expo – Rod. dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo/SP, ZIP 04329-900

Registration | Press and Influencers

The fair is free for press coverage and influencers, subject to prior registration on the official Informa Markets website. Access: tinyurl.com/imprensaformobile

Registration | General Public

The fair is free for industry professionals, subject to prior registration on the official event website. Access: www.formobile.com.br/pt/credenciamento.html

*São Paulo Expo has parking and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport and Shopping Plaza Sul (as alternative parking, with free shuttle to the event).

About ForMóbile

ForMóbile is the leading furniture sector fair in Latin America, bringing together the most complete solutions for the furniture and carpentry industry. The event connects manufacturers, distributors, architects, designers, carpenters and industry professionals, presenting innovations in machines, tools, hardware, raw materials, accessories and technologies for furniture production.

Recognized as a strategic platform for launches, business generation and professional development, ForMóbile promotes qualified networking, technical content and trends that drive the development and competitiveness of the furniture market in Brazil.

To learn more, visit www.formobile.com.br

About Informa Markets

Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico and Latam HUB, delivering annually more than 40 hybrid events, dozens of digital events, news portals and digital platforms for connection and business.

To learn more, visit www.informamarkets.com.br

Press Information:

A4&Holofote Comunicação | 11 3897-4122
Alessandra Barbieri | [email protected] | 11 95019-4585
Camila Barbieri | [email protected] | 11 99323-0101

ForMóbile 2026: Surface Technology and Sustainability Drive the New Cycle of MDF in Brazil
Driven by innovations in surfaces, industrial efficiency, and sustainability agendas, the MDF resin panel segment reinforces its centrality in the woodworking and construction industries.

The global MDF (Medium Density Fiberboard) panel market is experiencing consistent growth, with a projected compound annual growth rate (CAGR) of 3.81% in the coming years. This expansion is fueled by structural factors: increased residential construction in emerging markets, replacement of native solid woods with controlled and certified panels, and technical performance improvements that expand the material’s applications in high-demand environments.

In the field of surface technology, the sector has advanced in offering high-fidelity melamine coatings and synchronized textures capable of precisely reproducing the design and relief of wood species, stones, and fabrics. This evolution responds to the professional woodworking demand for materials that combine industrial repetition with a qualified sensory experience, reducing variability and increasing project predictability. Simultaneously, there is growing interest in panels with differentiated functional performance, such as moisture resistance and low formaldehyde emissions, a growing requirement from both specifiers and end consumers attentive to environmental and health standards.

Sustainability emerges as a strategic axis for the segment. The use of planted and certified forests as the foundation of the production chain, combined with raw material traceability and the development of low-emission certified lines, repositions MDF in the debate on conscious construction and responsible specification. For woodworking shops and project professionals, this differentiation is beginning to directly influence purchasing decisions and the value proposition to the end customer.

Panels in Focus at ForMóbile 2026
ForMóbile 2026 brings together the sector’s main references, with launches that embody the described trends. Exhibitor presentations reflect the current stage of industrial development of MDF and signal the vectors that will guide the market in the coming years.

• Placas do Brasil introduces the Botanic Collection, inspired by the Atlantic Forest, with patterns that explore the natural interpretation of wood through design and texture, including Alocásia, Tauari Solar, Azul Atlântico, and Ipê Dourado. The brand also introduces the Sintonia texture, a technology that synchronizes image and relief on both sides of the panel, applied to the patterns Carvalho Angra and Carvalho Costeiro, enhancing sensory realism and technical possibilities of the material.
• Berneck launches the Legacy Collection, revisiting classic species with a contemporary approach. Highlights include patterns such as Azul Galeno, Cerejeira, Freijó, Mogno Imperial, and Jequitibá Brasil, with tonal variations and designs that meet the demand for more expressive surfaces in high-end woodworking.
• Duratex presents Flexpanel, a solution developed in partnership with Tabone, composed of flexible panels designed for application on curved surfaces, expanding the technical possibilities of MDF in woodworking. The brand also highlights the Recanto Collection and the Ultra Premium line, aimed at humid environments. The entire portfolio comes from planted and certified forests, with E1 classification for low formaldehyde emissions.

“ForMóbile is the ideal setting to materialize our ‘Partnership that does more for woodworking,’ strengthening the sector’s technical development and presenting solutions that balance high performance, well-being, and sustainability,” says Patrícia Cisternas, Marketing Manager at Duratex.

The Fair as a Technical Platform for the Sector
The advancement of MDF as a high-tech material is one of the pillars of this edition. According to Tatiano Segalin, Show Manager of ForMóbile, the goal is to provide a complete technical experience. “We want visitors to understand the journey of the panel, from the certified forest to the final application in high-end woodworking. ForMóbile 2026 will be the main stage for those seeking to understand the future of furniture in Brazil.”

By bringing together the main players in the MDF panel industry, ForMóbile 2026 consolidates its role as a strategic platform for technical updates and trend analysis in the production chain. The event highlights the advancement of MDF as an increasingly sophisticated material, where surface technology, sustainable sourcing, and industrial precision become central elements to meet the demands of contemporary woodworking and specification.

Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900

Press and Influencer Accreditation
The fair is free for press coverage and influencers, subject to prior accreditation on the official Informa Markets website. Access: tinyurl.com/imprensaformobile

General Public Accreditation
The fair is free for industry professionals, subject to prior registration on the official event website. Access: www.formobile.com.br/pt/credenciamento.html
*São Paulo Expo has parking facilities, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Shopping Plaza Sul (as an alternative parking lot, with free transfers to the event).

About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, woodworkers, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

For more information, visit www.formobile.com.br.

About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.

For more information, visit www.informamarkets.com.br.

Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101

ForMóbile 2026 Highlights the Advancement of Automation and Industry 4.0 in Furniture Production
From June 30 to July 3, at São Paulo Expo, the fair brings together solutions that enhance productivity, reduce costs, and transform the factory floor.

The pursuit of greater productivity, efficiency, and standardization has accelerated the adoption of automation in the furniture industry, a movement gaining strength in the face of a shortage of skilled labor and the need for competitiveness. In this context, ForMóbile 2026, the International Fair for the Furniture and Wood Industry, showcases an increasingly robust array of solutions in machinery, robotics, and process integration.

The 11th edition of the event will take place from June 30 to July 3, at São Paulo Expo in São Paulo, bringing together manufacturers and suppliers who are investing in technologies capable of transforming the daily operations of woodworking shops and furniture industries—from leaner operations to large-scale production lines. More than 50,000 professional visitors from the sector are expected, reinforcing the fair’s role as the main meeting point for the production chain in Latin America.

Among the highlights, Grupo Roberpack will present solutions focused on packaging automation, with equipment that contributes to process standardization, waste reduction, and operational cost optimization—factors that are increasingly relevant in a scenario of efficiency and sustainability.

Mach CNC will showcase a set of integrated solutions for woodworking shops, focusing on automation and productivity gains. One of the main attractions will be the live demonstration of a nesting cell with a robotic arm for automatic sheet feeding, practically demonstrating how technology can reduce operation time and increase precision in the production process. The company will also present updates to its management software, enhancing control and integration across production stages.

In addition to these solutions, ForMóbile will feature a wide range of machines and equipment geared toward Industry 4.0, including technologies for cutting, machining, and finishing, which enable greater quality control, repeatability, and operational efficiency.

“ForMóbile is the environment where the furniture industry can practically access the technologies that are transforming the sector. Automation is no longer a trend; it has become a necessary path for productivity and competitiveness gains. Our goal is to connect visitors to solutions that directly impact business results,” says Tatiano Segallin, Business Manager of ForMóbile.

More than just a showcase of equipment, the fair establishes itself as a decision-making space for industry professionals, who find in the event the opportunity to compare technologies, meet suppliers, and practically evaluate the most suitable investments for their operations.

Register Now
The fair is free for industry professionals, subject to prior registration on the official event website. For more information, visit:
https://www.formobile.com.br/pt/credenciamento.html

São Paulo Expo has parking facilities, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Shopping Plaza Sul (as an alternative parking lot, with free transfers to the event).

Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900

About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, woodworkers, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

For more information, visit www.formobile.com.br.

About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.

For more information, visit www.informamarkets.com.br.

Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101

Carpenter’s Day: The Knowledge That Builds Excellence and Evolution in the Furniture Industry

Celebrated on March 19, Carpenter’s Day provides an opportunity to recognize the fundamental role of professionals in the production chain of the sector. Responsible for transforming raw materials into solutions that structure homes, offices, and public spaces, carpenters hold a central position in a segment undergoing profound transformations, driven by the growing appreciation for personalized projects and the increasing demand for custom-made furniture.

“ForMóbile was created to acknowledge that innovation, quality, and the future of furniture are shaped by the hands and knowledge of those who work daily in woodworking. Giving visibility to this work also means investing in the evolution of an extremely promising production chain,” says Tatiano Segallin, Business Manager of the leading furniture industry fair in Latin America.

With a focus on professionals at the forefront of production, ForMóbile has expanded initiatives that value carpenters as central agents of transformation. At a time when demand for custom-made furniture and personalized projects is growing, the profession is gaining prominence in creating more functional, unique environments aligned with contemporary lifestyles.

The Brazilian furniture sector also shows positive indicators. According to data from the Brazilian Association of Furniture Industries (ABIMÓVEL), based on studies by IEMI - Market Intelligence, the national furniture and mattress industry recorded a growth of approximately 8.6% in production volume in 2024, reaching around 439.9 million pieces manufactured during the period. More recent data indicates the continuation of this trend: between January and May 2025, the sector’s production advanced 3.8% compared to the same period the previous year. For 2026, market analyses point to gradual growth in the furniture industry, supported by demand for residential furniture, personalized projects, and the modernization of woodworking and industrial production.

In this context of gradual growth and professional transformation, ForMóbile has reinforced its mission to connect industry, technology, and skilled labor. Among the initiatives directly aimed at professionals, the 11th edition of the event promotes the Maker Space, a dedicated environment for practical knowledge exchange, technical demonstrations, lectures, and content led by specialists.

Curated by Letícia Saba from Stopa Lab, the space was designed to bring technology, innovation, and professional practice closer together, featuring activities that cover everything from construction techniques to new tools, materials, and production processes. “Every major company started somewhere. And despite all the technology available, specialized labor is irreplaceable, created by people,” she states.

Letícia also notes that the profession’s profile has undergone significant changes. “In the past, woodworking as an occupation had a generational profile, passed down from father to son and predominantly male. Today, we see a more diverse professional choice that combines manual skills, technology, and new business models, such as the so-called woodworking 4.0.”

The fair also supports initiatives like Empreenda Marcenaria, a program created by Letícia Saba and Paula Dutra that aims to encourage entrepreneurial training in the sector. The proposal is to create a continuous learning environment that integrates technical knowledge, management, and business vision—elements increasingly necessary for the evolution of contemporary woodworking.

By placing carpenters at the center of discussions about innovation, technology, and the market, ForMóbile reinforces its role as a strategic platform for the development of the entire furniture production chain, connecting professionals, industry, and knowledge around a common goal: strengthening a sector that continues to be built daily by the hands of those who transform raw materials into solutions for better living.

Register Now
The fair is free for industry professionals, subject to prior registration on the official event website. For more information, visit:
https://www.formobile.com.br/pt/credenciamento.html

Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900

About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

For more information, visit www.formobile.com.br.

About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.

For more information, visit www.informamarkets.com.br.

Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101

ForMóbile 2026 Expands Structure and Strengthens Strategic Content in Its 11th Edition
ForMóbile, the International Fair for the Furniture and Wood Industry, will hold its 11th edition from June 30 to July 3, 2026, at São Paulo Expo, reaffirming its position as the leading business platform in Latin America for woodworkers, architects, designers, and professionals in the furniture industry.

With a 15% expansion in exhibition space this year, high exhibitor renewal rates, and new solutions for professional audiences, the fair consolidates its strategic role as a meeting point for those who transform projects into furniture and businesses into growth.

According to Tatiano Segallin, Business Manager of ForMóbile, “We have never seen such early commercialization. It’s a thermometer of how heated and confident the sector is,” he states. This scenario reinforces the importance of the event as a space for updates, partnerships, and access to the latest market innovations.

ForMóbile Stage
The ForMóbile Stage expands its programming with lectures and panels focused on real challenges in the sector: efficient management, talent retention, digital transformation, Industry 4.0, and new technologies applied to furniture production and development. Check out some of the topics and confirmed experts:

• Anderson Rios: Managing Woodworking Through Artificial Intelligence
• Rita de Cássia (Marcenaria 360): Good People Don’t Get Lost - How to Attract, Develop, and Retain Professionals in Woodworking
• Ana Boaventura and Bernardo Costa (Meu Marido Marceneiro): From the First Order to National Scale - Strategy, Growth, and Consolidation of a Furniture E-commerce in the Brazilian Market

Maker Space
Curated by Stopa Lab and supported by influencers @Lamberjills, the Maker Space enhances practical demonstrations and activations focused on maker culture and production processes, bridging theory and real-world application. This initiative reinforces ForMóbile’s commitment to technical training and experimentation, which are essential for the evolution of woodworking and contemporary design.

According to Leticia Saba from Stopa Lab, “The Maker Space is always a highly anticipated attraction at the fair because many professionals who now own large woodworking companies started small, making furniture and other objects with their own hands. The Maker Space is a meeting point, a place to watch live work from those we only see on social media! And, of course, to hear lectures from big names in woodworking,” she concludes.

Wood Space
In its fourth edition, the Wood Space, held in partnership with Revista Referência Industrial, brings together companies representing the most advanced technologies, tools, finishes, and solutions for solid wood. Confirmed participants include Arminius, Arte Diamante, Bonardi Compensados, Borroz, CCB Coatings, Fagus-Grecon, IOT, Kanefusa, Plantag, Referência Industrial, and Teak Brazil, strengthening the space as a qualified showcase for innovation and business generation in the segment.

Register Now
The fair is free for industry professionals, subject to prior registration on the official event website. For more information, visit:
https://www.formobile.com.br/pt/credenciamento.html

São Paulo Expo has its own parking lot (managed by Indigo), and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Shopping Plaza Sul (as an alternative parking lot, with free transfers to the event).

Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900

About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, woodworkers, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.

Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.

For more information, visit www.formobile.com.br.

About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.

For more information, visit www.informamarkets.com.br.

Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101

Check Out the Brands Already Confirmed for the Wood Space at ForMóbile 2026 and Register Now

Preparations for the 11th edition, scheduled to take place from June 30 to July 3, 2026, at São Paulo Expo, are in full swing. With 85% renewal of exhibitors from 2024 and strong demand for new spaces, the fair is already pointing to record numbers. The previous edition welcomed over 52,000 professionals, and the expectation for 2026 is to exceed this audience by at least 10%, focusing on visitors with high decision-making power and genuine interest in innovations and commercial alliances.

"We have never seen such early commercialization. It’s a thermometer of how heated and confident the sector is," observes Tatiano Segalin, business manager of ForMóbile. The 15% expansion in the exhibition area is not just a matter of growth but of keeping up with the transformations in the sector.

Brands Already Confirmed | Wood Space
The Wood Space, now in its fourth edition in partnership with Revista Referência Industrial, has established itself as a must-visit hub for those working with solid wood. Check out the confirmed brands below that will transform the hub into a showcase of the most advanced technologies and solutions in the sector:

• Arminius - German company specializing in the development and manufacturing of high-precision sanding tools for the wood processing industry.
• Arte Diamante - Cutting-edge technology in cutting tools for wood and derivatives.
• Bonardi Compensados - Solutions in plywood, natural and premium veneers, decorative panels, and edge bands for furniture and construction.
• Borroz - Specializes in rubber coating for cylinders across various industrial segments.
• CCB Coatings - High-performance paints and varnishes for furniture, floors, and wood panels.
• Fagus-Grecon - Global measurement systems and advanced spark detection and extinguishing technologies.
• IOT - German company specializing in UV curing systems for industrial surface finishing.
• Kanefusa - Knives and circular saws for wood, cold saws for metals, and industrial diamond saws.
• Plantag - Manufacturer of paints, varnishes, enamels, and lacquers for wood surfaces.
• Referência Industrial - Monthly publication exclusively for professionals in the woodworking, furniture, and carpentry industries.
• Teak Brazil - Specialist in sustainable solutions with cultivated teak wood.

Register Now
With a robust lineup of brands and a tradition of bringing together key industry players, ForMóbile reinforces its position as the largest business meeting for the furniture industry in Latin America. You can now register and secure your spot at the fair by visiting the website and clicking on the registration button or directly via the following link: https://www.formobile.com.br/pt/credenciamento.html.

Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900

About ForMóbile
ForMóbile has become a complete business platform for the furniture and wood industry, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. Currently, it has a qualified database with over 100,000 contacts of industry professionals and various channels, such as a digital platform, website, social media, and an exclusive content and business tool that allows brands to be promoted, products to be launched, leads to be generated, and personalized actions to be carried out for better return on investment, with more focus and assertiveness.

For more information, visit www.formobile.com.br.

About Informa Markets
Informa Markets, the organizer of the ForMóbile event, connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for more than 29 years and currently has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering over 30 hybrid events, news portals, and digital connection and business platforms.

For more information, visit www.informamarkets.com.br.

Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101

ForMóbile 2026 Opens Registration and Launches Store with Wood-Inspired Gifts
Registration is now open for the 11th edition of ForMóbile, which will take place in 2026.

Preparations for the 11th edition of ForMóbile, the International Fair for the Furniture and Wood Industry, are in full swing. The event, scheduled to take place from June 30 to July 3, 2026, at São Paulo Expo, aims to create a unique environment designed to enhance and strengthen the sector, fostering business and innovations that impact the entire production chain.

With a robust lineup of brands and a tradition of bringing together key industry players, ForMóbile reinforces its position as the largest business meeting for the furniture industry in Latin America. You can now register and secure your spot at the fair by visiting the website and clicking on the registration button or directly via the following link: https://www.formobile.com.br/pt/credenciamento.html.

ForMóbile Lovers: New Online Store Celebrates Passion for Wood
One of the major highlights of the fair is the official launch of the ForMóbile store, created especially for fans of the event. The online store features a variety of office, stationery, travel, accessories, and clothing products, all branded with ForMóbile and inspired by wood. Highlights include the wireless power bank, bamboo-covered A6 notebook, cap, kitchen apron, cups, bottle opener, and the classic eco-bag. To explore the available items and secure your collection, visit the link: Bsine ForMóbile.

Innovations for Exhibitors
Among the highlights of this edition is the launch of Concierge, an exclusive service designed to assist exhibitors in preparing for the event, particularly in finding reliable suppliers and optimizing resources. Another innovation is the evolution of the Leadster and Leadster Plus tools, which now offer advanced features to facilitate real-time visitor data collection and analysis, strengthening commercial connections during and after the fair.

The ForMóbile Xperience platform also gains more prominence in 2026, strategically integrating with Leadster and Leadster Plus products. The goal is to maximize networking opportunities, encouraging full promotion of exhibitors and their products on company pages, ensuring visibility and greater engagement with visitors.

Fabi, ForMóbile's artificial intelligence launched in 2024, remains a key ally of the event. Powered by data from the fair and participating brands, the tool is constantly evolving and promises to offer even more precise insights, personalizing participants' experiences and strengthening the furniture community throughout the year.

In addition to digital and structural innovations, ForMóbile 2026 has confirmed attractions that consolidate the event as a hub of inspiration and content: the ForMóbile Stage, Maker Space, and Wood Space. Each environment has been strategically planned to foster discussions, present trends, and bring professionals and brands together in a setting of innovation and knowledge exchange.

Curated Content for Visitors
The ForMóbile Stage stands out as the ideal meeting point to connect with leaders and visionaries who will personally present topics shaping the future of the furniture industry. Participants will be inspired and learn about best practices in modern woodworking, the industry of the future, and emerging market trends.

The Maker Space, curated by Stopa Lab, offers a dynamic and interactive program. During the four days of the event, influential woodworkers will share techniques and tutorials for various projects in real-time, demonstrating tools and equipment in full operation. Simultaneously, the audience can participate in discussions with professionals and face interactive challenges that showcase their creation and manufacturing skills.

The Wood Space will celebrate its fourth edition in 2026, established as one of the most dynamic environments of ForMóbile since its debut in 2018. This specialized hub brings together exhibitors focused on solid wood and related products, creating an innovation hub for this important segment.

Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900

Registration: https://www.formobile.com.br/pt/credenciamento.html
ForMóbile Store: Bsine ForMóbile

About ForMóbile
ForMóbile has become a complete business platform for the furniture and wood industry, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. Currently, it has a qualified database with over 100,000 contacts of industry professionals and various channels, such as a digital platform, website, social media, and an exclusive content and business tool that allows brands to be promoted, products to be launched, leads to be generated, and personalized actions to be carried out for better return on investment, with more focus and assertiveness.

For more information, visit www.formobile.com.br.

About Informa Markets
Informa Markets, the organizer of the ForMóbile event, connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for more than 29 years and currently has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering over 30 hybrid events, news portals, and digital connection and business platforms.

For more information, visit www.informamarkets.com.br.

Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101

The 11^th edition of Latin America's largest furniture and wood industry trade show, ForMóbile 2026, announces new features and growth

The 11^th edition of ForMóbile, the International Furniture and Wood Industry Trade Show, has been scheduled for June 30 to July 3, 2026. Once again, the São Paulo Expo will be the venue for the furniture sector's premier business, innovation, and trends event in Latin America. The fair brings together professionals from across the production chain, reinforcing its position as a strategic platform for connection and knowledge with international reach and a focus on sustainability and innovation.

For 2026, ForMóbile presents significant growth: there will be 15% more exhibition space compared to the previous edition and the participation of more than 50 new exhibiting companies, expanding the range of solutions and opportunities for the sector. Visitors will have free and easy access to Wi-Fi among the facilities already confirmed, which reinforces the fair's commitment to offering a complete and connected experience.

A highlight of this edition is the launch of Concierge, an exclusive service designed to help exhibitors prepare for the event, particularly by assisting them in finding reliable suppliers and optimizing their resources. Another innovation is the evolution of the Leadster and Leadster Plus tools, which now offer advanced features to facilitate the collection and analysis of visitor data in real time, strengthening business connections during and after the fair.

In 2026, the ForMóbile Xperience platform will gain more prominence by strategically integrating with the Leadster and Leadster Plus products. The goal is to enhance networking opportunities and encourage the full promotion of exhibitors and their products on company pages. This will ensure greater visibility and engagement with visitors.

Fabi, ForMóbile's artificial intelligence launched in 2024, remains a key ally of the event. Fed with data from the fair and participating brands, the tool is constantly evolving and promises to offer even more accurate insights, personalizing the experience of participants and strengthening the furniture community throughout the year.

In addition to digital and structural innovations, ForMóbile 2026 features confirmed attractions that establish the event as a hub of inspiration and content: the ForMóbile Stage, the Maker Space, and the Wood Space. Each environment has been strategically designed to encourage debate, showcase trends, and connect professionals and brands in an innovative setting that fosters knowledge exchange.

The ForMóbile Stage is the perfect place to connect with leaders and visionaries who will personally present topics that are shaping the future of the furniture industry. Participants will be able to get inspired and learn about best practices in modern carpentry, the industry of the future, and emerging market trends.

The Maker Space, curated by Stopa Lab, offers a dynamic, interactive program. During the four-day event, influential carpenters will share techniques and tutorials for various projects in real time while demonstrating the operation of tools and equipment. At the same time, the public can engage in conversations with professionals and participate in interactive challenges that reveal their creative and manufacturing skills.

Since its debut in 2018, the Wood Space has established itself as one of the most dynamic environments at ForMóbile, and it will celebrate its fourth edition in 2026. This specialized hub brings together exhibitors focused on solid wood and related products, establishing an innovation hub for this important market segment.

Referência magazine, the partner behind Wood Space, has already confirmed the presence of major brands for the 2026 edition: Arte Diamante, Bonardi Compensados, CCB Coatings, Fagus-Grecon, Kanefusa, Teak Brazil, among others.

About ForMóbile

ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain better return on investment, with more focus and assertiveness. To learn more, visit www.formobile.com.br

About Informa Markets

As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.

To learn more, visit www.informamarkets.com.br.

Press information:
A4&Holofote Comunicação | 11 3897-4122

Alessandra Barbieri| [email protected] | 11 95019-4585

Camila Barbieri | [email protected]| 11 99323-0101

ForMóbile 2026 is growing and reinforcing its strategic role in the furniture sector

The 11^th edition of ForMóbile (International Trade Fair for the Furniture and Wood Industry), the largest and most important event in the sector in Latin America, will take place from June 30 to July 3, 2026, at the São Paulo Expo. The fair has grown by 10-12% compared to the previous edition, consolidating a cycle of continuous expansion since the post-pandemic period.

The event will bring together leading figures in the furniture industry, providing a strategic meeting point for carpenters, manufacturers, suppliers, retailers, architects, and designers to promote connections, business, and professional development. With national and international coverage, ForMóbile showcases the latest innovations and trends in the market, bringing together exhibitors from all segments of the industry: machinery and equipment, raw materials and inputs, hardware, accessories and components, fabrics, foams, technological solutions, and much more.

The Brazilian furniture industry remains one of the country's most important production sectors. In 2024, the furniture and mattress industry saw an 8.6% increase in production volume compared to 2023, reaching approximately 439.9 million units. The sector's revenue reached more than R$ 91.5 billion, driven by a 10.7% increase in domestic consumption, marking a 12.1% cumulative increase over the previous year. The data comes from the latest edition of Conjuntura de Móveis, a monthly study conducted by IEMI on behalf of ABIMÓVEL based on official research sources.

85% of exhibitors who participated in the 2024 edition returned, and there was strong demand from new companies. "The exceptional results of the 2024 edition drove unprecedented advance sales. Even with less than a year to go before the fair, most of the spaces are already occupied, which demonstrates the market's confidence and the event's strategic importance for the sector," says Tatiano Segalin, ForMóbile's business manager.

The 2026 edition will prioritize quality over quantity, seeking to attract professionals with significant decision-making authority and a genuine interest in learning about new developments, closing deals, and fostering partnerships. In 2024, the fair received more than 52,000 visitors. The expectation for 2026 is to increase this number by about 10%, while maintaining a comfortable and productive experience for all participants.

In addition to the extensive exhibition, the event offers high-level content programming, including the “ForMóbile Stage”, with lectures and panels on trends, design, furniture architecture, modern carpentry, industry 4.0, the economic landscape, advanced manufacturing, and new technologies; the “Maker Space”, with practical demonstrations of techniques and processes by YouTubers and influencers in the sector; and the “Wood Space”, focused on the world of solid wood and its products and services.

The ForMóbile experience continues throughout the year with ForMóbile Digital, an editorial channel with exclusive content that receives over 20,000 visits per month, as well as the "ForMóbile Xperience" platform. This platform connects visitors and exhibiting brands 365 days a year, allowing users to research products, interact with companies, and access exclusive content.

With its consistent growth and highly conducive business environment, ForMóbile reaffirms its position as Latin America's premier furniture industry showcase. The event invites companies and professionals to join its innovative, networking-driven journey.

Service:
ForMóbile 2026 – 11^th International Trade Fair for the Furniture and Wood Industry)
Date: June 30 to July 3, 2026

Time: 10 a.m. to 7 p.m.

Location: São Paulo Expo – São Paulo/SP

About ForMóbile

ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.

To learn more, visit www.formobile.com.br

About Informa Markets

As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.

To learn more, visit www.informamarkets.com.br.

Press information:
A4&Holofote Comunicação | 11 3897-4122

Gabriela de Castro| [email protected] | 11 94846-5076

Camila Barbieri | [email protected]| 11 99323-0101

ForMóbile will be present at Fimma Brasil 2025

Recognized as the largest and most important event in the furniture and wood industry in Latin America, ForMóbile confirms its participation in the next edition of Fimma Brasil, which will take place between August 4 and 7, at the Parque de Eventos in Bento Gonçalves (RS).

With a history spanning over 30 years, Fimma Brasil brings together exhibitors from across the furniture industry supply chain - from machinery and tools to technology and raw materials. The fair is organized by Movergs (Association of Furniture Industries of the State of Rio Grande do Sul) and is 100% B2B focused. It welcomes a highly qualified audience of industry decision-makers, architects, designers, carpenters, and international buyers.

ForMóbile's presence at the event reinforces its commitment to being close to the sector throughout the year, promoting strategic connections, strengthening its relationship with the market, and expanding its role as a complete platform for business, content, and trends for the national and international furniture chain.

During Fimma Brasil, ForMóbile will preview three strategic initiatives that will be featured at the next event in 2026. First, the fair's floor space will be expanded to accommodate the growing demand from exhibitors. Another new feature is the launch of the Concierge service, an exclusive service that will offer personalized support to exhibitors at all stages, making participation more efficient and assertive. Finally, we will present the Leadster Plus tool, an artificial intelligence-powered solution that promises to revolutionize lead generation and expand promotional and business opportunities for exhibitors.

About ForMóbile

ForMóbile (International Trade Fair for the Furniture and Wood Industry) is the largest and most important event in the sector in Latin America. From June 30 to July 3, 2026, we will bring together the leading names in the furniture chain. The fair is a strategic meeting point for carpenters, industries, suppliers, retailers, architects, and designers, promoting connections, business, and professional development.

With national and international coverage, ForMóbile showcases the latest innovations and trends in the market, bringing together exhibitors from all segments of the industry: machinery and equipment, raw materials and inputs, hardware, accessories and components, fabrics, foams, technological solutions, and much more. To learn more, visit www.formobile.com.br

About Informa Markets

As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.

To learn more, visitwww.informamarkets.com.br

Press information:
A4&Holofote Comunicação | 11 3897-4122

Gabriela de Castro| [email protected] | 11 94846-5076

Camila Barbieri | [email protected]| 11 99323-0101

There's less than a year to go until the 11^th edition of ForMóbile

The largest gathering of the furniture and wood industry will return to São Paulo from June 30 to July 3, 2026.

The countdown to the 11^th edition of ForMóbile has begun. Considered the most significant event in the furniture and wood production sector in Latin America, the fair will return in 2026 for four days of business opportunities, industry trends, and ample networking. From June 30 to July 3, the São Paulo Expo will host manufacturers, carpenters, designers, suppliers, and retailers from around the world to learn about the latest innovations in raw materials, machinery and equipment, hardware, components, and much more.

The 2024 edition showed the impact that ForMóbile has on the sector: more than 50,000 visitors checked out the latest products from over 550 exhibiting brands. The highly qualified audience made the difference — 90% of visitors play a key role in the purchasing process of companies and 72% attended the fair with the intention of closing new deals. As a result, 96.1% of visitors plan to return in 2026, reinforcing ForMóbile's relevance and ability to drive growth in the sector.

Reasons not to miss the next edition:

Connections that drive results: ForMóbile is the perfect place to expand your network and create new opportunities with leading national and international furniture retailers.

Sustainability and circular economy on the agenda: the fair will feature content focused on sustainable practices, new materials, and reuse, addressing trends that will transform the future of the industry.

Real cases and practical inspiration: modern carpentry, lectures with experts, and live demonstrations will allow visitors to test tools and learn about innovative techniques to improve quality and productivity.

With a high-quality and comprehensive program, the 11^th edition of ForMóbile in 2026 promises to make its mark on the market. Prepare for four intense days of trends, business, and knowledge at the essential meeting place for the furniture and wood industries.

About ForMóbile

ForMóbile (International Trade Fair for the Furniture and Wood Industry) is the largest and most important event in the sector in Latin America. The fair brings together the leading names in the furniture industry and serves as a strategic meeting point for carpenters, manufacturers, suppliers, retailers, architects, and designers. It promotes connections, business, and professional development.

With national and international coverage, ForMóbile showcases the latest innovations and trends in the market, bringing together exhibitors from all segments of the industry: machinery and equipment, raw materials and inputs, hardware, accessories and components, fabrics, foams, technological solutions, and much more. To learn more, visit www.formobile.com.br

About Informa Markets

As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.

To learn more, visit www.informamarkets.com.br.

Press information:
A4&Holofote Comunicação | 11 3897-4122

Gabriela de Castro| [email protected] | 11 94846-5076

Camila Barbieri | [email protected]| 11 99323-0101

The power of sustainability in the furniture sector
How the furniture industry has incorporated sustainable practices throughout the entire production chain

Sustainability is no longer just a trend; it is now a strategic pillar of the furniture industry. Companies committed to more responsible practices are rethinking every stage of the production chain, from the conscious use of raw materials to the reuse of waste.

The Brazilian industry has invested in clean technologies, environmental certifications, and strengthening local supply chains. Using reforested wood panels is one of the most widespread practices, and it is becoming even more relevant as consumers value the origin and impact of their purchases.

According to an article published by ForMóbile Digital, sustainability is an urgent issue in the wood panel and furniture sector, particularly with regard to the production and application of MDF and MDP. In response to the environmental impact caused by logging and industrial production, companies of all sizes are mobilizing.

In an interview with the ForMóbile #NoSofá program, architect Thais Amadeu emphasizes that sustainability goes far beyond the reuse of materials. "Today, sustainability has much more to do with time. It's about what we're using, how long it will last, how often we'll need to replace it, and how much waste it will generate", she explained. For her, sustainability means understanding the life cycle of materials and projects while seeking to minimize impact and maximize durability.

She also emphasizes the important roles that architects and designers play in this process. "Designing with sustainably means more than choosing recyclable materials. It also means thinking about where to position a window to ensure natural lighting or choosing a site that doesn't require aggressive environmental intervention", she comments. To her, sustainability means managing materials, time, and people.

Transparency has also become a fundamental pillar. Many organizations already implement monitoring and accountability systems, ensuring compliance with environmental and social standards and consolidating an ethical stance in the face of an increasingly demanding market that pays attention to these issues.

Several of these innovations will be showcased at ForMóbile 2026, the largest furniture and wood industry trade show in Latin America. The event will bring together exhibitors who have been leading sustainable transformations in the sector, as well as a rich program of debates on ESG, environmental certifications, and the green future of carpentry and industry.

For those working in the segment, being attentive to sustainable practices is more than a competitive advantage; it is a necessity to keep up with the demands of an increasingly conscious market. Thinking of design not only as aesthetics, but as a legacy, is the challenge of the new era.

About ForMóbile

ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.

To learn more, visit www.formobile.com.br

About Informa Markets

As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.

To learn more, visit www.informamarkets.com.br

Press information:
A4&Holofote Comunicação | 11 3897-4122

Gabriela de Castro| [email protected] | 11 94846-5076

Camila Barbieri | [email protected]| 11 99323-0101

Redesigned offices: the return to in-person work requires more flexible and welcoming spaces

After years of remote work, the return to in-person work is shaking up the corporate market and demanding new architectural and furniture solutions. Vitor Hugo Candal, co-CEO of Minimal Design and participant in the ForMóbile #NoSofá program, says that the return to offices has revealed significant challenges, especially regarding talent retention and productivity in shared environments.

"Now more than ever, large companies require office attendance. The difficulty of developing leadership and the need for collaboration have driven this movement backward," Candal explains.

However, this does not mean going back to the way things were before. Employees accustomed to the comfort and flexibility of working from home no longer accept rigid, personality-less spaces. The solution lies in creating hybrid environments, which does not necessarily mean alternating days between home and the office, but rather how the office is structured internally.

“Today, everywhere is a workplace. A sofa, a booth, or a meeting room can be productive spaces as long as they offer comfort, connectivity, and privacy," says Candal.

The trend is for offices to resemble homes. Organically designed furniture, biophilic design, warm colors, and items such as curtains, rugs, and acoustic panels are becoming more popular. Additionally, functionality has become essential: tables with casters, modular stations, removable cubicles, and furniture with induction chargers are examples of solutions that combine practicality with aesthetics.

For those looking to start the transformation, Vitor Hugo recommends focusing on three key aspects: temperature, lighting, and acoustics. “These are the points most often cited in global workplace satisfaction surveys. Improving them already brings immediate gains in comfort and productivity," he points out.

This adaptation can be done gradually with small investments and reconfiguration of the layout. The priority is to create collaborative spaces with areas for decompression and the freedom to choose where and how to work within the office.

The full episode with Vitor Hugo Candal is available in season five of ForMóbile #NoSofá, a ForMóbile initiative that discusses trends, innovations, and challenges in the furniture industry.

About ForMóbile

ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.

To learn more, visit www.formobile.com.br

About Informa Markets

As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.

To learn more, visit www.informamarkets.com.br.

Press information:
A4&Holofote Comunicação | 11 3897-4122

Gabriela de Castro| [email protected] | 11 94846-5076

Camila Barbieri | [email protected]| 11 99323-0101

What is sustainable forest management?

ForMóbile, an international trade fair for suppliers to the wood and furniture industry, plays a significant role in promoting this activity.

Sustainable forest management is the practice of managing forests in a balanced way to ensure economic, social, and environmental benefits while respecting the natural processes of ecosystems. This approach utilizes multiple timber and non-timber species, as well as other forest goods and services.

According to data from the National Forest Information System, 58% of Brazil's territory is covered by forests. Therefore, conserving this vast biome is essential for the country's sustainability.

Types of sustainable forest management

Different types of forest management seek to balance the exploitation of natural resources with environmental conservation. Three of them stand out:

• Native forest management: consists of sustainably exploiting natural resources such as wood, fruits, oils, and resins while ensuring the regeneration of vegetation and maintaining biodiversity. This practice adheres to environmental standards and aims to minimize ecological impact.
• Planted forest management: involves managing forest plantations of fast-growing species for commercial purposes such as producing wood, paper, and pulp. These forests are cultivated outside permanent preservation areas and legal reserves, but their management must meet environmental requirements.
• Agroforestry systems (AFS) management: integrates agricultural crops, native trees, and, in some cases, animal husbandry, promoting productive diversification and ecological benefits, such as soil recovery and increased carbon capture.

The role of ForMóbile in promoting sustainability

ForMóbile, the largest furniture and wood industry fair in Latin America, is a benchmark event for professionals and companies committed to furniture manufacturing, as well as the process of sustainable extraction and use of forest resources. During the fair, large companies are presented that, with their technologies, products, and solutions, value the principles of sustainability, such as the use of wood certified by responsible forest management.

A notable example is the participation of Duratex, a company that highlights its environmental certifications, including the Green Seal awarded by the FSC (Forest Stewardship Council), demonstrating its commitment to environmental conservation.

Similarly, Placas do Brasil is notable for producing MDF exclusively from eucalyptus wood sourced from 100% sustainable forests. The company partners with regional producers and offers them technical support and financing for eucalyptus cultivation. It also employs advanced environmental practices, such as using thermal energy generated from biomass and reusing rainwater and industrial process water.

Greenplac uses wood from its own 18,000-hectare eucalyptus plantations. This production model ensures the traceability and quality of the raw materials while reducing pressure on native forests and promoting the continuous renewal of the vegetation cover.

Additionally, the fair promotes discussions and disseminates information about effective forest management practices, encouraging the adoption of techniques that ensure responsible forest exploitation. Thus, ForMóbile establishes itself as a vital platform for sharing experiences and innovations, aligning industrial production with environmental responsibility.

About ForMóbile

ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.

To learn more, visit www.formobile.com.br

About Informa Markets

As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.

To learn more, visit www.informamarkets.com.br.

Press information:
A4&Holofote Comunicação | 11 3897-4122

Gabriela de Castro| [email protected] | 11 94846-5076

Camila Barbieri | [email protected]| 11 99323-0101